I find opportunity that turns growth plateaus into breakout quarters.

Fractional growth leadership for founder-lead, Seed to Series B companies. I've built churn systems worth $2M+, SEO engines at scale, billing automation that saved 540 hours annually, and custom tools that replaced six-figure vendor contracts.

Impact

Quantifiable results from the intersection of creative thinking and technical execution

$1.43M

Revenue Protected

Annual churn recovery through automated workflows

540 hrs

Annual Time Saved

Through billing automation and CPQ systems

500K+

Pages Indexed

SEO infrastructure enabling massive content scaling

2,653%

SEO Traffic Growth

Organic search traffic increase year-over-year

50%

Churn Reduction

Customer retention improvement through proactive monitoring

1000s

Users on Workflows

Custom tools and automations deployed at scale

Hey, I'm Preston

I'm what happens when a documentary filmmaker becomes a Chief Growth Officer. Weird combo? Maybe. But it works.

I've built churn recovery systems worth $1.43M, SEO infrastructure that indexed 500K+ pages generating 2,653% traffic growth, billing automation that saved 540 hours annually, and replaced six-figure vendor contracts with custom tools. From social media monitoring to Configure-Price-Quote systems to the industry's first real estate MCP—all built in-house.

Translation: I find revenue sitting in your existing operations and build the infrastructure to capture it.

Tech Stack

OpenAIClaudeMCPn8nSalesforceStripeAmplitudeSegmentScreaming FrogAhrefsFigmaAdobe Creative SuitePython

Approach

Most growth problems aren't marketing problems. They're operational gaps masquerading as demand issues. I find the $500K sitting in your existing customer base, the 15 hours/week your team wastes on manual billing, the conversations happening about your market that you're missing entirely.

Why This Works

Diagnostic First

I don't start with solutions. I start by understanding what's actually broken—through data, interviews, and workflow audits—before recommending anything.

Operator Mentality

Strategy decks become fluff quickly. Whether you need strategic guidance or hands in the trenches, I'm here for it.

P&L Matters

Where possible, every initiative ties to revenue, margin, or efficiency. Unit economics shouldn't be an afterthought.

Build vs. Buy Clarity

I've replaced six-figure SaaS contracts with weekend builds. But I also know when to pay for software. The decision criteria: control, cost, and strategic differentiation.

Methodology Over Guesswork

Growth isn't just about 'trying things.' It's about structured experimentation, clear hypotheses, and knowing what good looks like before you start.

Services

Fractional CGO/CRO

Embedded growth leadership for 3-6 month engagements. I diagnose what's broken, build what's missing, and leave your team equipped to run it without me.

90-Day Revenue Sprints

Fixed-scope projects targeting one high-impact area: churn recovery, billing automation, SEO infrastructure, or pricing optimization. Clear deliverables, measurable outcomes.

Growth Diagnostics

A structured audit of your revenue systems, pricing strategy, and operational bottlenecks. You'll get a prioritized roadmap of what to fix first and why.

Pricing & Messaging Strategy

Most Series A-B companies are leaving 20-30% on the table due to misaligned pricing or unclear positioning. I find it, quantify it, and help you capture it.

Who I Work With

Series A-B Companies

You've got product-market fit but hit growth plateaus. I help you implement AI not just for efficiency, but for breakthrough applications that leapfrog competitors.

Traditional Industries

You're watching AI-native companies eat your lunch. I help you discover AI implementations that feel obvious in retrospect but are invisible to standard approaches.

Work

Revenue systems, growth infrastructure, and ventures I've built

Churn Recovery System

BatchService

$1.43M in annual churn recovery

Built automated workflows monitoring customer health signals, billing anomalies, and usage drops. Triggered proactive outreach and in-app interventions.

2,653% SEO Traffic Growth

ZoomInfo

2,653% traffic increase

Scaled organic search from 15K to 400K+ monthly visitors. Led technical SEO, content strategy, and cross-functional execution supporting IPO readiness.

Growth Diagnostics & Revenue Sprints

Consulting & Advisory

Multiple successful engagements

Embedded fractional CGO/CRO engagements for Series A-B companies. Focus areas: churn systems, pricing strategy, SEO infrastructure, and billing automation.

Psalmlog

Ventures & Products

Voice-to-text journaling app with AI-powered reflection prompts. Designed for introspection and personal growth. Built with modern voice recognition and LLM integration.

Billing Automation & CPQ

BatchService

540 hours saved annually

Replaced manual quote-to-cash processes with automated workflows in Salesforce and Stripe. Eliminated billing errors and accelerated contract execution.

ASOfuel

Ventures & Products

App Store Optimization intelligence platform. Helps mobile developers understand ranking factors, track competitors, and optimize metadata for discovery.

Social Monitoring for Real Estate

BatchService

Unique competitive moat

Custom tool aggregating public social media conversations about properties and neighborhoods. First-of-its-kind dataset for real estate professionals.

Documentary Filmmaker → CGO

Ventures & Products

Short documentary exploring my unconventional path from film school to fractional growth executive. Chronicles the transferable skills between storytelling and growth strategy.

Real Estate MCP Server

BatchService

Industry-first integration

Built the industry's first Model Context Protocol server for real estate data. Enables LLMs to access property records, market stats, and neighborhood insights via structured API.

B2B Product Launch (0 → $3.5M)

BatchService

$3.5M+ in bookings

Led go-to-market for new enterprise tier. Positioned offering, built sales enablement, launched demand gen campaigns, and closed initial cohort of customers.

SEO Infrastructure Overhaul

BatchService

500K+ pages indexed

Rebuilt technical SEO foundation to index 500K+ programmatically generated pages. Coordinated engineering, content, and analytics to scale organic visibility.

What They Say

From the founders, executives, and teams I've worked with

"His talent for turning a complex vision into a clear, actionable plan was incredible to watch and fundamentally changed how we approach growth. Preston is a natural leader who can provide strategic direction but also get in the trenches when required."

Ivo Draginov

CEO, BatchService

"He grew our digital programs to unprecedented numbers—optimized user experience, increased traffic acquisition, improved conversion rates. With very little resources, he delivered on all three. Roughly 40% of all new business revenue came from digital programs."

DeAnn Poe

VP of Marketing, ZoomInfo

"Preston has a rare ability to see both the big picture and the small details, adjusting on the fly—a crucial skill set for a rapidly growing SaaS company. He strategically drove results that directly impacted the company's trajectory."

Leigh Anne White

Chief Customer Officer, PropStream

"As a manager, Preston provided me with the autonomy I needed while always making himself available to collaborate, elevate ideas, and get hands-on when needed."

Paul Arnhold

Founder & CEO, Bungii

Story

The journey from creative storyteller to AI innovation executive

2024-Present

AI Innovation Executive

Today I represent the emerging archetype of purpose-driven executive leadership. Launching Psalmlog and implementing cutting-edge AI at BatchService demonstrates how technical excellence and authentic human leadership converge to create the next generation of business transformation.

2022-2024

Cultural Impact Leader

'The Art of Grieving' launched me into a new executive category: the cultural impact leader. International film distribution and major media coverage across Phoenix New Times, NBC, and NPR happened while I drove multimillion dollar revenue increases as Chief Growth Officer, proving excellence in both cultural and commercial domains.

2019-2021

Transformation Through Adversity

Colin's (my brother) death catalyzed my most profound evolution, but instead of retreating, I channeled grief into innovation. Painting daily for 365 days while leading A Cloud Guru to an eventual $2B acquisition proved my ability to maintain peak performance while transforming personal adversity into breakthrough creative work.

2016-2019

Enterprise Scaling at ZoomInfo

At ZoomInfo, I evolved from consultant to enterprise leader, achieving 2,653% SEO traffic increases while managing acquisitions, rebrands, and IPO preparation. This period established my reputation as a leader who thrives in high-pressure, high-growth environments where others struggle.

2010-2016

Digital Marketing Pioneer

Founding Zellerhaus Digital positioned me at the forefront of digital marketing's emergence as a critical business function. I mastered conversion optimization, SEO, and data-driven marketing while developing my signature approach of using creative thinking to solve complex technical challenges.

2000-2010

Creative Foundation

At Chapman University's Dodge College and Cannes, France, I developed storytelling mastery that would later distinguish my leadership approach. Working across ICM Partners, E! Networks, and Dreamworks Animation taught me high-stakes project management and creative problem-solving in fast-paced environments.

Let's find the revenue you're leaving on the table.

I respond within 24 hours. No pitch decks required—just tell me what's not working.